Leading the way in IoT innovation

Richard Hobbs


Richard Hobbs is the President of Novotech with over 20 years' experience in the distribution industry.  Before Novotech, Richard spent eight years at DCI, where he served in various management positions, rising to Vice President of Sales. Richard earned his BA in economics from Bishops University.

As the president of Novotech Technologies, Richard is responsible for the company's overall performance, and is dedicated to driving the company's growth and profitability. Richard lives by the saying "work hard, play hard" and encourages all Novotech employees to create a work/play balance in their own lives.

Richard enjoys spending time with his family and friends, listening to music and riding his motorcycle. He is also an avid golfer who requested that we mention his handicap of 6.

Richard Hobbs looking into the camera with his arms crossed.

Larry Bellehumeur

VP, Business Development

Following several years of managing Novotech’s Sales Team, Larry now leads the New Business team ensuring a healthy pipeline of customers in an ever-evolving market.

With close to 20 years experience in the world of IoT, Larry brings a wealth of knowledge and experience to this role.  He initially became part of the Novotech team when the company that he founded, MobileForce Solutions, was acquired by Novotech in 2010.  Prior to that, he held several senior management positions in the wireless industry.  To see how he thinks, read his IoT Blog

When not out on the trails going for a run, Larry is active stock trader who has been featured in publications such as The Globe and Mail, Canadian Business and the Associated Press.

Lora Simpson, CPA, CGA

VP, Finance and Operations

Lora Simpson is the VP of Finance, Operations and Technical Support. Lora's jurisdiction is all aspects of administration, finance, operations and information systems at Novotech Technologies.

Lora is a Chartered Professional Accountant and Certified General Accountant with over 20 years of accounting, finance and operations experience with high-tech companies.

As a chartered accountant, Lora has carried many skills and proficiencies into her duties. Lora ensures no stone is left unturned when it comes to cybersecurity, her finance team, inventory and numerous other tasks, which would seem daunting to many; however, they are just another day in the office for Lora.

In her spare time, Lora likes to explore the east coast of Canada with her family, taking an annual visit to her cottage in the Maritimes.


Scott Deyoe

VP, Engineering

Scott is the VP of Engineering. In this role, he assists with partner selection, oversees pre- and post-sales support manages our cellular offerings as well as Novotech services.

He has been involved in cellular product development for over 23 years, starting with the OnStar program while at Delco Electronics. Scott has taken several products through the device approval process at multiple carriers. Scott is a wireless veteran with 15 years of systems engineering experience while at General Dynamics working on various weapons systems, focusing on cellular, GPS, Bluetooth and Wi-Fi technologies.

Scott holds a patent in voice recognition and is interested in all areas wireless focusing on cellular, GPS, Bluetooth and Wi-Fi. He enjoys sharing his knowledge and experience with Novotech resellers and customers.

When not assisting customers with launching their new products, Scott enjoys running, CrossFit and spending time with his children and grandchildren.

Alex Aubie

VP, Sales and Channel

As VP Sales & Channels, Alex is responsible for sales team leadership, driving revenue, running channel relations, as well as general management responsibilities. Alex combines his extensive background in sales, business development and product marketing to manage and enhance strategic relationships in the M2M/IoT space. His hands-on experience in developing and communicating sales plans across multiple channels enables Alex to understand and implement customer goals that meet and exceed objectives.

Alex is a marketer-turned-product leader-turned-sales professional, passionate about establishing high levels of respect and trust with customers. Alex has an in-depth understanding of the client's business and how they go to market. Working at two world-leading sporting goods companies before joining Novotech in 2009, Alex prides himself on increasing corporate growth and growing profitability in every position he has held, including his current role with Novotech.

When Alex isn't at the local rink with his hockey team, he is spending time with his family.

Alex Aubie sitting down looking at the camera.
Steve Shock looking into the camera

Steve Shock

VP, Marketing

Steve Shock is VP Marketing at Novotech. In his role, Steve leads all activities related to Marketing, Communications, Customer Engagement, Social Media, Services & Solutions Development, and Partner Development and Relations. The primary focus for Steve is digital transformation and delivering exceptional service through new and innovative digital channels.

The digital channel is where Steve excels as he has held leadership positions since the late '90s, both at Global B2B Brands and for one of Canada's leading B2B digital agencies.

Steve is laser-focused on improving user experience through the customer journey. He knows that deeply engaging prospects and customers will result in more quality leads for sales.

When Steve is not killing it at the office, you can find him at the CrossFit gym, in the shop, woodworking, or spending time with his family in the country